"Coach" Israel (Izzy) Sanchez was responsible for leading the charge in getting kettlebells into Peak Performance in NYC. He is a very active KBC instructor and huge fan of kettlebells as well as Olympic lifting.
If it were not for him, KB's wouldn't be as commonplace as they are in Peak. He's a fantastic coach and trainer.
If you're looking to improve performance in any sport or just lose weight and get fit, Izzy is a fantastic guy to work with!